Privacy Initiatives
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace
Businesses that collect personal information understand the critical need to comply with privacy and data protection laws. But from small startups to global enterprises, some businesses choose to do more: leading the way by demonstrating their embrace of privacy standards and best practices that set the tone for their industry.
BBB National Programs works with individual companies, industry groups, and regulators to develop, monitor, and enforce robust privacy standards. Our trusted privacy programs deliver independent accountability for privacy promises, whether built on self-regulatory principles or legal requirements, tailored to respond to the unique privacy challenges presented by specific data types, like children’s data, or use cases, such as emerging technologies and cross-border transfers.
Global Privacy Division
Thought Leadership
The Privacy Initiatives team works with businesses to drive the adoption of unified privacy practices, facilitate consumer education and choice, and offer consumers accessible, no-cost privacy dispute resolution. We understand how to craft enforceable and fair mechanisms that protect consumers in the marketplace, and enable responsible businesses to compete on trust and accountability.
Renewal Season: 5 Tips to Ensure a Smooth Data Privacy Framework Process
American Privacy Rights Act: A Primer for Business
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
Cross Border Privacy Rules Goes Global: A Deep Dive on CBPRs
Privacy professionals are faced with what seems like a never-ending, sometimes overwhelming stream of new privacy laws and regulations, both here in the U.S. and abroad. In this episode of Priv, host Dona Fraser is joined by Victoria Akosile, Deputy Director of BBB National Programs Privacy Initiatives to take you from APEC to global CBPRs, explaining all of the acronyms in...
Consumer Privacy in Telehealth: An Interview with the ATA
In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed,...
Latest Announcements
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...
BBB National Programs Applauds Today’s Launch of the Global CBPR Forum, Strengthening Commitments to International Data Privacy
McLean, VA – April 30, 2024 – BBB National Programs applauds the work of the Global CBPR Forum members, including the U.S. Department of Commerce, to launch the Global Cross Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification systems, a key development in...
BBB National Programs’ Privacy Watchdog Ensures Shein Adheres to Digital Advertising Privacy Best Practices
McLean, VA – April 11, 2024 - The Digital Advertising Accountability Program (DAAP) worked with global fast fashion retailer, Shein to bring its website and mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).
BBB National Programs’ Privacy Watchdogs Ensure Azerion’s Compliance with Digital Advertising and Children’s Privacy Best Practices
McLean, VA – March 5, 2024 - The Digital Advertising Accountability Program (DAAP) and Children’s Advertising Review Unit (CARU) worked with Azerion Group to bring its gaming website, agame.com, into compliance with the DAA IBA Principles, CARU’s Advertising and Privacy Guidelines, and COPPA.
Resources
White Papers
Reports
Events
Going, Going, Gone Global: What the Global CBPR Forum Means for Business
AdExchanger and AdMonsters 2024 Top Women in Media and Ad Tech Honorees
2024 AWE US Conference